Conversion Rate Optimization

CRO is an essential exercise for every ambitious e-commerce brand. It helps maximize the number of visitors who complete anaction like a purchase or sign-up. With increased advertising costs, it is crucial that brands implement an ongoing CRO strategy for continuing growth.

Not only does it drive more revenue, but it also helps provide a better customer experience that will increase customer lifetime value and build trust.

To begin CRO you need to utilize analytics tools to gather data on user behaviour, conversion rates, and funnel drop-offs. These are required activities to build the foundation for analyzing data to identify areas of improvement and make data-driven decisions.

At Mercive we help brands build their CRO strategy and execute the ongoing tests. That entitles everything from analyzing the behaviour, building hypotheses, designing and setting up the A/B split tests, and implementing the winners.